Purpose of the Consultancy
Graphic designer and community manager for the design, production and dissemination of communication and marketing content for online and digital media platforms, for SWEDD and WCARO.
Scope of work
The Graphic Designer & Community Manager will be responsible for aligning all SWEDD communications, public advocacy, social media, and marketing content to create a strong brand identity and showcase UNFPA’s technical assistance capabilities.
- S/he will be responsible for developing and producing creative content including visuals, report layouts, social media posts, graphics etc for online and digital media and communication outputs.
- S/he will need to have a deep passion for graphic design and visual storytelling and be able to transform dense, information-heavy content and concepts and turning them in to eye catching and attractive visuals and infographics.
- S/he will contextualize/reinforce messages related to SWEDD project such as (Sexual and Reproductive Health and Rights, Adolescents girls and Women’s Empowerment through literacy and economic opportunities, boys and young male positive masculinity, Human Rights and Gender Equality, Evidence Knowledge, and megatrends and contribution to Demographic Dividend) and be a strategic thinker.
- S/he will manage SWEDD’s online voice for West and Central Africa (WCARO) and build brand awareness and loyalty from the regional office in Dakar.
- S/he will design and produce short and visual contents from the 13 Briefs documenting the SWEDD interventions, from the annual report 2022 and from the Booklet and White Paper recently produced. S/he will also support other WCARO visual contents.
- Design and produce visual and creative content from SWEDD reports Design and produce content for marketing purposes such as newsletters, reports, online web articles, social media from ongoing SWEDD reports (annual report, campaign brochures, 1-pagers, briefs etc.)
- Manage the dissemination of visuals and creative content to the countries and World Bank via several channels (social media platforms, email, newsletters) – Support SWEDD team on developing the communication strategy for Stronger Together campaign.
- Measure impact of social media campaigns and messaging
- Ensure the production of media materials for various activities, missions, and press trips.
- Develop, plan and implement digital, social media and communications campaigns and strategies.
- Provide engaging text, image and video content for all social media and professional accounts.
- Analyse web traffic and relevant community metrics and systematically report performance.
- Relay community feedback to relevant internal stakeholders.
- Liaise with other Units to stay updated on new marketing initiatives, product, and service developments, and to ensure brand consistency.
- Stay up to date with digital technology trends.
- Carrying out any other tasks assigned in connection with the design of communication tools and media, posting articles for the website, etc.
- At least BAC +3, graphic design, IT/ICT applied to communication or equivalent.
- Required working experience: 3 years
- They must have a higher education diploma (at least BAC + 3) in computer graphics, communication/applied computing/ICT for communication or equivalent.
- At least three (03) years’ experience in the design and production of communication media and tools aimed at grassroots populations and communities.
- Excellent working knowledge and experience of digital field and social networks is required.
- French (Mandatory), Level – Fluent
- English (Mandatory), Level – Working Knowledge